DANIEL, FOUNDER
The visionary and guiding force
The Legacy of Napoleon
Founded in 1975 by the visionary Daniel Yerushalmi, Napoleon has earned its legacy through three generations of artisanal expertise, preserving time honored traditions as each fragrance is meticulously handcrafted in Italy.
SINCE 1975
Our Family
Three generations, one standard of excellence.
ILAN, PRESIDENT
The steward of tradition - son of Daniel
Yaniv, Creative Officer
The grandson leading the new chapter
Our Story
1975
A Heritage of Excellence
The Genesis of Napoleon
Daniel Yerushalmi opens Napoleon's first boutique on Lexington Avenue in New York City, marking the brand's entry into the world of high-end fashion. This marks the beginning of a legacy that would redefine bespoke men's fashion, establishing unprecedented standards of quality and sophistication in the industry.
1980
Establishing Select Presence
Madison Avenue Expansion
Napoleon's ascent in the high fashion world continues with the opening of our first flagship store at 762 Madison Avenue between 65th and 66th Street, establishing a stronger presence in Manhattan's most prestigious shopping district. This expansion marked a significant milestone in our journey to become a cornerstone of New York's haute retail landscape.
1983
From Menswear to Fragrance:
The Birth of an Iconic Fragrance
The launch of 'Napoleon Classic Cologne by Daniel' marked our triumphant entry into the world of fine fragrances. This sophisticated scent captured the essence of our brand's refinement and quickly became a signature element of the Napoleon brand. Its immediate success among our loyal following established Napoleon as a pioneer in the fragrance industry.
1988
5th AVENUE FLAGSHIP OPENINGS:
The Plaza Hotel Landmark
Four years after Napoleon's inaugural Fifth Avenue boutique at 725 5th Avenue, the brand achieved another milestone by opening its doors at the legendary Plaza Hotel, at the intersection of Fifth Avenue and 57th Street. This strategic location would become a defining moment in Napoleon's distinguished retail presence adjacent to Manhattan's prestigious Billionaires Row, solidifying our position as the premier destination for upscale menswear in New York City, catering to the world's most discerning clientele.
1995-2001
NAPOLEON OPENS IN PALM BEACH:
Worth Avenue Excellence
Napoleon's expansion to Palm Beach's prestigious Worth Avenue marked our entry into one of the world's most exclusive shopping destinations. This boutique, situated among the most renowned upscale retailers, brought our exceptional collection to Florida's wealthy clientele, further cementing our status in the global luxury market. Napoleon's westward expansion in 2001 culminated in the opening of our Las Vegas boutique at the prestigious Planet Hollywood Hotel's Miracle Mile Shops. This strategic location introduced our best-in-class offerings to the vibrant West Coast market, marking another significant milestone in our national presence.
2025
CELEBRATING HALF A CENTURY OF LEGACY
50th Anniversary Milestone
As we commemorate our 50th anniversary, we are proud to finally share our signature scent with the world. For half a century, our exquisite 'DANIEL' Eau de Parfum has been one of luxury's best-kept secrets. Today, the legacy of Daniel Yerushalmi lives on through his sons and grandsons, who now lead the business with pride and dedication. Mentored by Daniel himself, they uphold the core values that built the brand, including a deep commitment to quality, exceptional customer service, and a tradition of going above and beyond.
