The Legacy of Napoleon
Founded in 1975 by the visionary Daniel Yerushalmi, Napoleon has earned its legacy in luxury perfumery through three generations of artisanal expertise, preserving timehonored traditions as each fragrance is meticulously handcrafted in Italy.
SINCE 1975
Our Story
A Heritage of Excellence
The Genesis of Napoleon
Daniel Yerushalmi opens Napoleon's first boutique on Lexington Avenue in New York City, marking the brand's entry into the world of high-end fashion. This marks the beginning of a legacy that would redefine luxury men's fashion, establishing unprecedented standards of quality and sophistication in the industry.
Establishing Luxury presence
Madison Avenue Expansion
Napoleon's ascent in the luxury fashion world continues with the opening of our first flagship store at 762 Madison Avenue between 65th and 66th Street, establishing a stronger presence in Manhattan's most prestigious shopping district. This expansion marked a significant milestone in our journey to become a cornerstone of New York's luxury retail landscape.
From Menswear to Fragnance:
The Birth of an Iconic Fragrance
The launch of 'Napoleon Classic Cologne by Daniel' marked our triumphant entry into the world of luxury fragrances. This sophisticated scent captured the essence of our brand's refinement and quickly became a signature element of the Napoleon brand. Its immediate success among our discerning clientele established Napoleon as a pioneer in the luxury fragrance industry.
5th AVENUE FLAGSHIP OPENINGS:
The Plaza Hotel Landmark
Four years after Napoleon's inaugural Fifth Avenue boutique at 725 5th Avenue, the brand achieved another milestone by opening its doors at the legendary Plaza Hotel, at the intersection of Fifth Avenue and 57th Street. This strategic location would become a defining moment in Napoleon's luxury retail presence adjacent to Manhattan's prestigious Billionaires Row, solidifying our position as the premier destination for luxury fashion in New York City, catering to the world's most discerning clientele.
NAPOLEON OPENS IN PALM BEACH:
Worth Avenue Excellence
Napoleon's expansion to Palm Beach's prestigious Worth Avenue marked our entry into one of the world's most exclusive shopping destinations. This boutique, situated among the most renowned luxury retailers, brought our exceptional collection to Florida's sophisticated clientele, further cementing our status in the global luxury market. Napoleon's westward expansion in 2001 culminated in the opening of our Las Vegas boutique at the prestigious Planet Hollywood Hotel's Miracle Mile Shops. This strategic location introduced our luxury offerings to the vibrant West Coast market, marking another significant milestone in our national presence.
CELEBRATING HALF A CENTURY OF LEGACY
50th Anniversary Milestone
As we commemorate our 50th anniversary, we proudly present the reimagined 'DANIEL' Eau de Parfum as a tribute to our founder and a celebration of our enduring legacy. The legacy of Daniel Yerushalmi lives on through his sons and grandsons, who now lead the business with pride and dedication. Mentored by Daniel himself, they uphold the core values that built the brand, including a deep commitment to quality, exceptional customer service, and a tradition of going above and beyond.